Milan, December 5th , 2025
To celebrate the twentieth anniversary of its founding, ContourGlobal – the independent power producer owned by the US fund KKR and active in more than 15 countries – has unveiled a new brand identity developed by superhumans, the integrated communications agency with offices in Rome and Milan. The new logo expresses the movement of energy and the company’s shift towards a cleaner, low-carbon and more sustainable economy. The refreshed identity is rooted in a clearly defined corporate purpose — “The Right Power Forward” — and articulated through three communication pillars: “Doing Clean Power Right”, “Building Reliable Partnerships” and “Creating Shared Value Responsibly”.
A brand that belongs to everyone
The new brand was launched on October 22nd at Galleria Meravigli, located beneath ContourGlobal’s Milan hub, marking a symbolic moment of transition: a celebration of twenty years of history and, together with superhumans, a tangible sign of a new beginning. “We wanted this rebrand to be more than a change of image. We wanted to create an identity that inspires the people who work every day to deliver energy around the world — a symbol that represents our collective commitment to a more sustainable future,” said João Duarte, ContourGlobal’s Global Head of Communications, who has led several major rebranding projects in the energy sector. “This work is the result of a journey that brought together strategy, creativity and collaboration across the company. It was developed closely with CEO Antonio Cammisecra and senior management and is aligned with the company’s new industrial plan for its transformation towards renewables.”
A visual language that expresses the movement of energy
The rebrand aims to move beyond the conventional and often simplistic visual representation of energy. Renewable energy is not only about electricity: it encompasses a broader and more complex world, one centred on advanced technology, the control of delicate and sophisticated systems, and a deep understanding of the needs of a rapidly evolving planet. From this awareness, two dimensions emerged to define the company’s visual identity: the fluid, malleable nature of energy itself and the structured, organised nature of technology. While the flow of energy is evoked through simple vectors and straight lines, it is the technological component that defines their relationships and compositions, providing the structure and precision required. ContourGlobal’s ability to generate energy
in a context of profound and delicate transition, supported by robust expertise, makes its approach inherently linked to ideas of growth, the future and adaptability. “The greatest challenge was representing both the concept of energy generation and ContourGlobal’s precise vision of its role in a world that is constantly changing,” explains Andrea Fiori, Head of Design at superhumans. “The visual language intentionally moves away from generic energy symbolism, leaning instead towards representations that evoke control, organisation and harmony. Linear, precise graphic elements suggest dynamic paths or networks — not accidental, but structured flows moving confidently towards the future.”
The essence of the new visual system is captured in the logo: a subtle, evocative symbol. Its lines, though inherently straight, come together to form softness and surprising flexibility. Resting on a shape that hints at the world — its “contour” — the logo highlights the essential points where the energy produced by the company makes the horizon clearer and more defined. The design plays on a visual paradox: beginning with the simplest element — the straight line — the system, through its relationships and compositions, generates a result that is fluid, dynamic and full of energy.
From strategy to design: a collective project
The project, launched in June 2024, is the result of a close collaboration between ContourGlobal’s Global Communications team — led by João Duarte, with Laura Bozzari (Head of Brand, Digital and Content Strategy) as project lead, supported by Paola Cinquina (Head of Internal and Change Communications) and Victor Venturelli (Global Media Relations Officer) — and the superhumans team led by Andrea Fiori (Head of Design) and Marzia Minnucci (Account Supervisor).
The agency, led by Paolo Platania, Francesco Taddeucci, Luca Albanese and Richard Ercolani, was selected after a competitive process involving national and international players, thanks to its ability to blend strategy, design and cultural insight. According to Luca Albanese, Executive Creative Director; Partner, “the challenge was to create a visual system that celebrates light as a metaphor for intelligence and innovation, but also for empathy and collaboration — because energy, ultimately, is what connects us.”
The partnership has produced a brand that represents the company’s collective identity and links internal and external audiences through a shared visual language, implemented across all communication channels: from the fully redesigned website contourglobal.com to social media and all corporate and plant-level applications.
An original creative process celebrating light, technology and sustainability
Visual explorations were enriched by extensive research into the evolution of artistic and cultural visual languages during previous energy transitions. Historical shifts — from coal to oil, from fossil to renewable energy — have long inspired progress and social change. The new identity celebrates this legacy: the power of energy as a creative force and driver of transformation. The new colour palette moves away from traditional corporate tones and embraces luminous hues that evoke the modernity of clean energy. Silver and electric yellow serve as the primary colours, symbolising the dialogue between technological innovation and human vitality — between electrons and bits, between power and intelligence.
A strategic set of secondary colours adds depth and helps differentiate content, providing variety within a coherent system. ContourGlobal’s commitment to environmental responsibility and sustainable development is reflected in the application of the new identity across physical spaces using eco-responsible materials, made from fully recycled and recyclable components. These include circular plastics such as PMMA (polymethyl methacrylate) and MMA (methyl methacrylate), materials that can be endlessly recycled back into their original state without losing their optical, thermal or mechanical properties.
A familiar name with a new typographic voice
ContourGlobal has chosen to retain its name, acknowledging its international reputation as a reliable, forward-thinking energy producer capable of embracing multiple forms of power generation over the past twenty years.The new typographic system has been designed to feel clear and contemporary yet flexible, able to combine informational rigour with a more human and accessible tone.
“In redesigning the ContourGlobal lettering, we reworked the structure of each character to express a technological precision that also remains adaptable,” says Andrea Fiori. “It was a choice of coherence, already reflected in the wider visual system, and essential for expressing the new strategic direction without altering the company’s name — a name that itself evocatively describes the path we are taking.”